For the May-June 09 VIEW Index we reviewed and analyzed the top 20 Web sites, as ranked by Alexa, in the Education, Employment, Environment, Philanthropy, Religion & Spirituality verticals.

What is VIEW index and why do we need it?

Specific Regions included in this VIEW index are as follows:

• Top 20 Education Web Sites
  
• Top 20 Employment Web Sites
  
• Top 20 Environment Web Sites
• Top 20 Philanthropy Web Sites
• Top 20 Religion & Spirituality Web Sites
• Total for 100 Surveyed Companies
  

Top 20 Education Web Sites

Top 20 Education Web Sites

• In June 2009, the VIEW main index for the Top 20 Education Web sites was 30-95-5, which indicates that 30% of the companies had video on their home page, 95% had video on their site, and 5% didn't use any video on their Web site.
• 50% of the Top 20 Education Web sites have placed their Web videos 1 click away from the home page.
• 30% of the Top 20 Education Web sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 20% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
• 50% offer a full-fledged "video center" comparable to a corporate TV channel.
• 30% give access to such video center directly from their home page (one click away).
• 5% display video ads for products on their site; 5% display video ads on their home page.
• 65% offer a full-screen video option.
• 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 0% open video in a new browser Web page.
• 45% use a pop-up window to display video.
• Video uses: 65% of the surveyed Education Web sites use video for informational purposes, 45% use it to deliver news, 40% use it for promotional purposes, 25% use it for demonstrative purposes, 10% use it for entertainment purposes, 0% use it for UGC (user generated content) and 0% use it for other purposes.  (The percentages don’t add up to 95% because many sites use online video for several different purposes)
• Video formats: 85% use Flash video, 40% use QuickTime, 35% use Real Player and 25% use Windows Media Player. (The percentages don’t add up to 95% because some Web sites use more than one video format)

Top 20 Education Web Sites

The Top 20 Employment Web Sites

The Top 20 Employment Web Sites

• In June 2009, the VIEW main index for the Top 20 Employment Web sites was 25-55-45, which indicates that 25% of the companies had video on their home page, 55% had video on their site, and 45% didn't use any video on their Web site.
• 40% of the Top 20 Employment Web sites have placed their Web videos 1 click away from the home page.
• 0% of the Top 20 Employment Web sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 25% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
• 25% offer a full-fledged "video center" comparable to a corporate TV channel.
• 25% give access to such video center directly from their home page (one click away).
• 10% display video ads for products on their site; 5% display video ads on their home page.
• 15% offer a full-screen video option.
• 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 5% open video in a new browser Web page.
• 15% use a pop-up window to display video.
• Video uses: 35% of the surveyed Employment Web sites use video for demonstrative purposes, 25% use it for promotional purposes, 20% use it for informational purposes, 15% use it for other purposes (video resumes), 5% use it for entertainment purposes, 0% use it to deliver news and 0% use it for UGC (user generated content).  (The percentages don’t add up to 55% because many sites use online video for several different purposes)
• Video formats: 50% use Flash video, 5% use Real Player, 0% use QuickTime /and 0% use Windows Media Player.
   

The Top 20 Employment Web Sites

Top 20 Environment Web Sites

Top 20 Environment Web Sites

• In June 2009, the VIEW main index for the Top 20 Environment Web sites was 50-95-5, which indicates that 50% of the companies had video on their home page, 95% had video on their site, and 5% didn't use any video on their Web site. 
• 65% of the Top 20 Environment Web sites have placed their Web videos 1 click away from the home page.
• 15% of the Top 20 Environment Web sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 50% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
• 65% offer a full-fledged "video center" comparable to a corporate TV channel.
• 50% give access to such video center directly from their home page (one click away).
• 30% display video ads for products on their site; 5% display video ads on their home page.
• 40% offer a full-screen video option.
• 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 15% open video in a new browser Web page.
• 20% use a pop-up window to display video.
• Video uses: 95% of the surveyed Environment Web sites use video for informational purposes, 35% use it for promotional purposes, 35% use it for demonstrative purposes, 30% use it for entertainment purposes, 25% use it to deliver the news, 5% use it for other purposes (media b-roll footage) and 0% use it to for UGC (user generated content).  (The percentages don’t add up to 95% because many sites use online video for several different purposes)

Top 20 Environment Web Sites

Top 20 Philanthropy Web Sites

Top 20 Philanthropy Web Sites

• In June 2009, the VIEW main index for the Top 20 Philanthropy Web sites was 20-85-15, which indicates that 20% of the companies had video on their home page, 85% had video on their site, and 15% didn't use any video on their Web site.
• 40% of the Top 20 Philanthropy Web sites have placed their Web videos 1 click away from the home page.
• 10% of the Top 20 Philanthropy Web sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 10% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
• 35% offer a full-fledged "video center" comparable to a corporate TV channel.
• 25% give access to such video center directly from their home page (one click away).
• 5% display video ads for products on their site; 0% display video ads on their home page.
• 30% offer a full-screen video option.
• 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 5% open video in a new browser Web page.
• 20% use a pop-up window to display video.
• Video uses: 60% of the surveyed Philanthropy Web sites use video for informational purposes, 25% use it for promotional purposes, 15% use it to deliver the news, 10% use it for demonstrative purposes, 5% use it for entertainment purposes, 5% use it to for UGC (user generated content) and 5% use it for other purposes (media b-roll footage). (The percentages don’t add up to 85% because many sites use online video for several different purposes)

Top 20 Philanthropy Web Sites

Top 20 Religion & Spirituality Web Sites

Top 20 Religion & Spirituality Web Sites

• In June 2009, the VIEW main index for the Top 20 Religion & Spirituality Web sites was 50-75-25, which indicates that 50% of the companies had video on their home page, 75% had video on their site, and 25% didn't use any video on their Web site. 
• 50% of the Top 20 Religion & Spirituality Web sites have placed their Web videos 1 click away from the home page.
• 20% of the Top 20 Religion & Spirituality Web sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 25% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
• 40% offer a full-fledged "video center" comparable to a corporate TV channel.
• 40% give access to such video center directly from their home page (one click away).
• 20% display video ads for products on their site; 20% display video ads on their home page.
• 30% offer a full-screen video option.
• 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 20% open video in a new browser Web page.
• 20% use a pop-up window to display video.
• Video uses: 35% of the Religion & Spirituality Web sites using video use it for informational purposes, 25% use it to deliver the news, 20% use it for promotional purposes, 20% use it for demonstrative purposes, 20% use it for entertainment purposes, 5% use it to for UGC (user generated content) and 5% use it for other purposes (video dating profile). (The percentages don’t add up to 75% because many sites use online video for several different purposes)
• Video formats: 65% use Flash video, 10% use Real Player, 5% use Windows Media Player and 5% use QuickTime. (The percentages don’t add up to 75% because some websites use more than one video format)

Top 20 Religion & Spirituality Web Sites

Total for 100 Surveyed Companies

Total for 100 Surveyed Web Sites

• In June of 2009, the VIEW main index for the 100 surveyed Web sites was 30-65-35, which indicates that 30% of the Web sites had video on their home page, 65% had video on their site, and 35% didn't use any video on their Web site.
• In June of 2009, the VIEW main index for the 100 surveyed companies was 35-81-19, which indicates that 35% of the companies had video on their home page, 81% had video on their site, and 19% didn't use any video on their Web site. 
• 49% of the 100 surveyed companies have placed their Web videos 1 click away from the home page.
• 15% of the surveyed companies have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
• 26% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
• 43% offer a full-fledged "video center" comparable to a corporate TV channel.
• 34% give access to such video center directly from their home page (one click away).
• 9% display video ads for products on their site; 7% display video ads on their home page.
• 36% offer full-screen video option.
• 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
• 9% open video in a new browser Web page.
• 24% use a pop-up window to display video.
• Video uses: 55% of the surveyed Web sites use video for informational purposes, 29% use it for promotional purposes, 25% use it for demonstrative purposes, 22% use it to deliver news, 14% use it for entertainment purposes, 6% use it for other purposes and 2% use it for UGC (user generated content).  (The percentages don’t add up to 81% because many sites use online video for several different purposes)
• Video formats: 72% use Flash video, 15% use Windows Media Player, 14% use Real Player and 13% use QuickTime. (The percentages don’t add up to 81% because some Web sites use more than one video format)

For more information about the VideoBloom VIEW Index™ and its methodology, please contact us at view [at] videobloom [dot] com.